10 Proven Ways to Attract Your Ideal Clients with Real Estate Content Marketing
Introduction Real estate agents, like other business professionals, understand that marketing is an essential part of their business. The more top-of-the-funnel leads they generate through customer attraction, the more likely they will see their sales grow. One secret weapon that real estate agents have at their disposal that helps them do just that is real estate content marketing! Real estate content marketing has proven itself time and again as an effective way to get potential clients interested in working with you. But before we dive into what makes it so effective, let's discuss why realtors must focus on attracting new business in the first place: Define Your Target Audience As a real estate agent, you already have a good idea of some of the demographics most likely to respond to your marketing efforts. You know who your ideal clients are: professional, educated, homeowners, or buyers in the market for a new home. But what if we told you there's more? Your target audience may also include young families looking for an investment property; retirees who want to downsize their home but not leave the neighborhood; or entrepreneurial millennials who prefer fix and flips; the list goes on. The fact is that there are many potential audiences within your local community—and each one will have different needs and desires from the next! To find out exactly who these people are and how best to reach them (and ultimately convert them into clients), it's important for you as an agent to define your target audience before developing content plans or deciding how best to transform user experiences by maximizing the effectiveness of your content. Figure Out What Type of Content Your Audience Likes to Consume Once you've identified your target audience, it's time to determine what type of content they like to consume. Identify the platforms on which they consume content. Identify times of day when they tend to be active. Identify the types of devices they use to consume content. This is where your research skills will come in handy. You can use social media analytics tools such as Facebook Insights, Google Analytics, and Twitter Analytics to collect data on the types of content that drive user engagement for your brand. Here are some suggestions: Know what your audience wants to read about by looking at their comments on blog posts and social media profiles. Quora, Reddit, and Facebook Groups are good places to start. Find out what information they're searching for by keyword-searching Google Analytics data from a few months prior. Look at which articles were shared most frequently in your Google Analytics reporting. Research your competitors to see what types of topics are being emailed and blogged. If you've created content that has been successful in the past, or if your competitors have produced something you think will work for you, review these pieces to get a better idea of what type of posts your audience is looking for. If available, use data from Google Trends to find out which keywords are trending right now. After you know what type of content is most popular with your audience, you can start to plan your content strategy. Make Use of Social Media Marketing Social media marketing is a great way to get in front of your target audience. You can use social media platforms like Facebook, Reddit, and Instagram to share your content—and build relationships with potential customers simultaneously. Think about some of these popular social media properties that are used by real estate agents: Facebook fan pages serve as a tool that can be used to market their businesses; they also provide an opportunity for agents and brokers to meet people from all over the world who have similar interests in real estate. In addition, Facebook groups are another tool that can help you drive traffic to your website or blog while providing a private communication tool to your clients. Nextdoor is a neighborhood-specific social network designed for connecting with neighbors about local community news and events; it's also another way real estate professionals can reach out directly through private communities within their areas of expertise, such as luxury homes or short sales/foreclosures. Sometimes you can just be helpful and provide contacts to local handymen or plumbers to create a less aggressive approach where you are simply being a helpful neighbor...who happens to sell real estate. Create Short Form Video Content Videos are a great way to communicate your ideas and allow people to get to know you as a brand. Videos are more engaging than text, they’re more likely to be shared, and they can be used in all kinds of ways: To promote other content on your site – videos that feature other posts have higher click-through rates (CTRs) than static images or text links. As part of an email marketing campaign – when creating an email newsletter, it’s helpful if you include a short video that conveys the same message as the article being promoted. To promote yourself as an agent or brand – sometimes it’s all about telling your story in a captivating way with compelling visuals and sound effects which will help people identify with who you are and what services/products you offer them. Use video in email to send personalized emails to recognize clients' birthdays, anniversaries, and other special milestones or personalized communications. Use Online Ads to Reach More People Online ads are one of the best ways to reach a large audience and promote your website, listings, or even your lead capture landing page. Although this strategy costs money, it certainly can be expensive, but it’s still highly effective when used properly. The key is knowing what type of people are most likely to be interested in what you are offering and creating ads that appeal directly to your audience—no matter where they live! Facebook Ads Are Perfect for Real Estate Content Marketing Facebook ads allow you to target a multitude of key audience identifiers, including geo-targeted locations in addition to age, income, interests, and so much more. You can also choose which interests your target audience has so that only those who fit an ideal client profile will see your ad on Facebook based on their responses from previous posts or comments made by friends affiliated with similar interests over time – this strategy allows agents at Token Realty to tailor each ad campaign specifically towards our audience demographics. Facebook ads allow you to target geo-targeted locations as well as by age, income, and more. You can also choose which interests your target audience has so that only those who fit an ideal client profile will see your ad on Facebook based on their responses from previous posts or comments made by friends affiliated with similar interests over time – allowing us at Realty Times to tailor each campaign specifically towards our readership demographic. Use SMS and Email to Nurture Your Leads Token Realty uses the Chime.me CRM. Chime is designed for real estate agents to automate and nurture clients throughout their home buying journey. Email Marketing: Email is one of the most cost-effective ways to reach your audience. It's also one of the most direct ways, so you can send messages that are customized and relevant to each user based on triggers or activities unique to their home search. You can use email to promote blog posts, videos or localized home market data, or other types of content that you want people to see. SMS (text message): Another great way to spread the word about your latest blog post or home listing or simply check in to see how their search is going through text message. Texting significantly increases open rates, thus conversions. We send SMS reminders when it’s time to schedule appointments with our agents. We follow up with leads via email, text, or social media at key points in the transaction process (e.g., after meeting with an agent or after favoriting properties). We keep in touch post-purchase for several months to ensure that clients are happy and satisfied as new homeowners. Make the Most of SEO on Blogs and Webpages Search engine optimization (SEO) is the process of optimizing your content for search engines. SEO is important for real estate agents because it can help attract new clients and keep existing ones coming back. SEO is a long-term strategy, so you should start implementing it now. One way to make the most of SEO with blogs and web pages is by identifying keywords that people are using to search for information that would be relevant to you as a real estate agent or broker. You can do this using keyword research tools like Google Keyword Planner (or even just Google Trends), but other websites can help you learn what people ask questions about when it comes to buying or selling a home: AnswerThePublic AlsoAsked You can also use Chrome extensions like "Keywords Everywhere" to get an overview of different keyword phrases. Build Links to Drive Traffic to Your Site Links are the fuel that powers SEO and drives traffic to your site. The more external links you have pointing at your website, the higher it ranks in search engines and the more people see your content. But how do you get more links? There are many different ways for real estate agents to get better links than their competitors: Build relationships with bloggers who write about topics related to real estate (e.g., home improvement, mortgage lenders) and offer them a free guest post tailored uniquely to their blog. All you want in exchange is one "do-follow" backlink to your website or blog. Be sure to link on a relevant keyword vs. "Click here" or something generic which will not pass much SEO juice back to your website. Guest blog on high authority sites within your niche that don't already link back to yours. This will help build up credibility among potential customers while also giving them a way of contacting you directly through email or phone number provided in their bio or social media pages. Include Testimonials for Social Proof Testimonials are an excellent way to build trust with your audience. When you ask satisfied clients to share their experiences, they can help you stand out from your competitors and attract new clients. A few things to keep in mind: Testimonials should be genuine, authentic, and relevant. If people don't believe them or find them too generic or vague that they could apply to anyone's business, then the testimonials won't have the desired effect and may even do more harm than good (e.g., make potential clients view you or your brand as untrustworthy). Testimonials are a great way to show prospective clients you're the real deal. They're important for letting your current clients know they made the right choice working with you, and they're also a great way to show new clients that you're not just any old real estate agent—you know what you're doing and can make things happen for them. The thing about testimonials is that they should be specific enough so your readers know what services you provide and how satisfied these clients were with those services. The goal is for your audience to remember seeing videos about these specific results when considering whether or not they want to work with you. Importance of Google My Business and Being Local You've started your business, and you're ready to make it a success. But if you don't have an online presence, how will potential customers find you? How will they know what you're all about? Google My Business helps businesses of all sizes create a presence on Google Maps that's optimized for mobile searches—the most important way people are finding businesses today. It's also the easiest way to get reviews and manage customer messages in one place. Complete every section of your Google My Business account so potential customers can find all the details they need about your business. Be meticulous with contact information, select primary and secondary categories, mark off applicable attributes, write a complete "from the business" description...and then start telling them about yourself! Publish Google posts weekly so people can learn more about your business when they search online for keywords related to what you do. Upload new photos weekly so they can see what makes your business unique. Answer questions when customers ask questions or leave reviews so they know they can trust what they're reading! Collect and respond to reviews, so people know who's behind the words on those pages! Add services so people can learn more about what makes you special! Don't forget to set up messaging so your clients can easily reach you, and be sure to keep your profile up to date; old or incorrect information can hurt your rank. Video marketing ideas for real estate agents Create a video that is engaging and interesting. Use video to tell a story about your real estate business by showing your expertise, personality, and face. Check out BombBomb or InVideo to add video in your emails to improve engagement rates by up to 40%! This will help you stand out from the competition while also giving you another edge when connecting with potential clients! Use video in your blog post to enhance your listings and showcase local content, highlighting local businesses and entertainment that will interest buyers in your market. You can also use videos on social media platforms like Instagram or Facebook to share client testimonials - these posts are great for engagement because they're personal. With so many different ways to use video marketing, it's easy to see why it might initially seem overwhelming. But once you've got a few basic tips down pat, including how to optimize your video for SEO on YouTube and use Chrome extension VidIQ to optimize it, even more, all will be smooth sailing! Videos are a great way to attract your ideal clients with real estate content marketing because they have many different uses. Use them in emails, blog posts, listings, and social media posts! They're also easy to create - just get in front of the camera for one minute each week about something related to your work. Conclusion I hope you found this post useful! There are many ways to create content for your real estate business, and I've shared some of my favorite tips and strategies for finding success with each. From knowing who your ideal clients are to writing about them in a way that resonates with their needs and interests, there are many different ways to create content. The key thing to remember is not all content is created equal—it needs to be relevant, informative, and helpful! You must be consistent, find what works best for your audience, and keep at it! This post is a compilation of the knowledge I've gained while working as a real estate agent. I hope you found it useful and that it helps you attract your ideal clients!
The Difference Between a Rookie and an Experienced Realtor
Introduction If you're thinking about selling your home and are wondering whether you should hire an experienced real estate agent or a rookie, then read on! I will give you a detailed look at both options so that you can make an informed decision. Rookie agents can be a gamble. When considering an agent, it's important to remember that rookies often cut their commissions to get you on board. This is because they likely don't have much experience and are desperate for your business. While this can be a great deal for you, some drawbacks may make it worth paying more for an experienced agent. One of the biggest risks of using a rookie Realtor over one who has been in the industry for years is the lack of overall expertise in real estate. A rookie agent has likely only worked with clients during their first few months as professionals, meaning they haven't seen all sorts of situations or problems yet (and how best to fix them). This could lead them down paths that aren't necessarily right for your home and its needs. Additionally, rookie agents may lack the marketing savvy needed to effectively sell your home. If your listing isn't properly marketed, it could linger on the market for weeks or months without a sale. This could prove problematic if you need a quick sale or have plans depending on having sold by certain dates. A rookie real estate agent may have a full-time job and be unable to give you personalized attention. A rookie real estate agent may have a full-time job and be unable to give you personalized attention. If a rookie agent is working as an employee at another company, even if he or she knows your market well, it’s unlikely that he or she can devote much time to you. Rookie agents often serve as a low-cost way for brokerages to get listings in the market but cannot provide the service level experienced agents offer their clients. A rookie agent may not have time to go through all of the paperwork with you before submitting an offer on a property because they don't have enough experience with similar transactions and need additional help from other sources such as title companies or lenders. This lack of familiarity with real estate law may lead them to make mistakes when filling out forms like Purchase Agreements and Adendumns, which could lead to costly delays during the closing, something important if you're planning on moving soon! An experienced agent will understand how technology can allow them to work more efficiently, so both parties benefit, reducing stress during negotiations and throughout the entire transaction process (i.e., selling or buying) this will save everyone time, and time is money! New real agents may not have the most experience negotiating the terms of your offer when going up against other seasoned agents. As a rookie, you might not have the experience to negotiate the terms of your offer when going up against other seasoned agents. Likely, some new agents won’t know everything an experienced negotiator does. You can bet that even if an inexperienced agent is great at knowing how much to pay for a house or how big of an offer they should make, they may not know enough about their local market to make sure their bid is competitive and won't overpay for a property. And while they might be able to save their client from losing out on a deal gone wrong in other ways by having more negotiating power than a newbie would have, those same tactics won't necessarily help them win over another experienced agent who needs this house just as badly as they do— especially if both sides are competing with similar offers while trying not to get beat out by someone else's higher bid (and sometimes even higher closing costs!). Using a friend as your real estate agent might put you at a disadvantage when it comes to helping to identify potential problems with a property. When looking for a new home, it's tempting to turn to friends and family for recommendations. After all, if you've known someone for years and trust their judgment enough to have them watch your dog while you're away on vacation, why wouldn't you trust their professional opinion as well? The problem with asking friends or family members for real estate advice is that they may not be able to provide objective information about the homes they've seen or even know what questions to ask when touring open houses. If your friend or family member is an agent who doesn't specialize in listing or selling homes in your area (or doesn't have any experience selling homes at all), they may not understand how local market conditions affect what homes sell for and how long it takes properties of different sizes and amenities on similar blocks within the same city block where there are few examples of similar properties recently sold---all things that could cause problems later on down the line during escrow/closing negotiations between buyers' agents and sellers' agents representing opposing interests! Experienced agents can give you confidence that they know exactly what they're doing. Experienced agents have a proven track record. When you hire an experienced agent, you can rest assured that they know what they're doing and can get the job done. It's not uncommon for rookies to take on a new client and then spend more time learning about the market than actually selling their client's home. By hiring an experienced agent, you'll avoid that problem altogether. Experienced agents know the local market. A rookie might be inexperienced with negotiating prices or helping clients understand how much their home is worth in today's market--but an experienced agent will know exactly what works and won't waste any time trying something that doesn't work out well (we learned from our mistakes). Experienced agents have a network of resources at their fingertips that rookies don't have access to. They have a great network of other resources. A real estate agent's network of resources is one of their best assets. They have access to a long list of services that are available in your area, including: Quality local contractors and lenders Real estate agents in other areas Appraisers Home inspectors Title companies Real estate attorneys You can get reasonable prices by working with experts who know what they’re doing. An experienced agent will help you find the right professionals to help you buy or sell your home, even if it means going outside their network of contacts to find better deals. They understand how to get the best price possible for their client's home. They are experienced and understand how to get the best price possible for their client's home. They know how to price a home, negotiate with buyers and sellers, use comparables, and use professional marketing and listing tools designed for experienced real estate agents. Experienced Realtors also know how to stage a home so it looks its best; they know how to get the best price possible for their client's home by presenting listings with professional photos and descriptions that attract visitors to your open houses or online listing. They understand their local market and neighborhood statistics. As an experienced Realtor, you have a deep understanding of the local market and neighborhood statistics. You understand the following: The current inventory of homes for sale in your area, as well as how it compares to last year at this time. How many homes are selling each month, and what type of properties are selling most often (hint: detached homes or condos?). How much inventory has been added over the past year, including how many new listings were added and how many expired listings fell off the market. Which neighborhoods are trending up (and which are trending down). They have vast knowledge about many different types of financing. There are many different types of financing options, and each one has its own set of pros and cons. For example, some loans require a down payment; others do not. Some loans offer fixed rates for the life of the loan; others offer adjustable rates that change over time based on market conditions and other factors. Some loans have lower interest rates but come with higher monthly payments or shorter repayment periods. Experienced realtors will know which type of loan is best suited to your needs and can help you navigate through all the jargon to make sure you get exactly what you want out of your home purchase! They can deal with difficult situations so that you don't have to. As a real estate agent, you're responsible for dealing with all sorts of difficult situations. Whether you're working with difficult sellers, buyers, or tenants, you can count on your agent to help you navigate each situation as it comes up. A rookie real estate agent may not know how to effectively handle these types of situations and will likely struggle to make them go away. An experienced realtor, however, has likely encountered many similar scenarios before and knows exactly what needs to be done to resolve them quickly and efficiently. They know how to properly stage a home for sale. An experienced Realtor will know the importance of staging your home. An experienced Realtor will know the staging process from start to finish, including where to find great deals and how to avoid overspending on unnecessary items. An experienced Realtor knows that staging your home is not about cleaning it, but rather about making it look like someone lives there. An experienced Realtor can help you determine which items you should leave in place and those that need replacing or removing altogether. They have experienced hundreds of buying and selling transactions and know what to look out for, plus have the confidence to get things done efficiently! Experienced agents know how to get the best price for their clients. They are expert negotiators who can get you a good deal on your new home. Experienced agents know how to negotiate the best terms for their clients. They will negotiate a fair listing agreement, find out what upgrades you want in your home and make sure they are included as part of the deal, and tell you what inspections should be done before closing on your new house so that there will be no unexpected surprises after closing day! Experienced agents complete a transaction on time with realistic expectations set from the start. New real estate agents may have never sold or bought houses before so they don't realize how much work goes into getting everything done by deadline day! An experienced agent looks out for your interests, not his own, and won't pressure you into making a decision that isn't right for you. An experienced agent doesn't just want to find you a house, he wants to help you find the right house for you. A rookie has no idea what's important to you and will push you into buying something that isn't ideal, but an experienced agent will work with you and help guide your search so that at the end of the day, your dream home is yours. This means that an experienced agent won't pressure YOU into making a decision that isn't right for YOU—but neither will they drop their guard on behalf of their clients. They'll be honest about both pros and cons of each property or neighborhood; they won't gloss over any potential issues with a simple "oh well." A real estate agent's experience hinges on his or her knowledge of the local market. Find out what kind of market information the agent has for your area and how he or she got that information. An experienced agent does research every day because working in real estate isn't a 9 to 5 job -- it's all day, every day! An experienced real estate agent has to know what they're doing. They have to be able to take on any situation and handle it with ease. They're so good at their job that they barely even think about what they're doing anymore—they just do it! But how can you tell if someone is experienced? The best way is by asking questions and getting them talking about the work that goes into being a real estate agent. You'll want to find out about their background in the industry, what kind of market information they have for your area and how he or she got that information, how long he or she has been working in real estate (and what kind of properties), where he or she lives/works/plays in relation to your home address, why this particular house fits into his or her professional role and more! Conclusion It’s important to remember that there are many different kinds of real estate agents. Some are more experienced than others, and some are better at negotiating than others. But even if you are a rookie in the industry, don’t let yourself feel intimidated by those who have been around longer than they should be! You should always feel comfortable asking questions and seeking advice from your colleagues. Working with other real estate agents doesn't just make for better customer service—it also gives you access to all sorts of insider info about buying or selling houses that might otherwise be too expensive or time-consuming for an inexperienced agent to find out on their own. If you are a new or even experienced real estate agent who is looking for a team that provides mentorship, professional tools, and direct access to resources, we would love to work with you at Token Realty.
Connection Calls: The Secret Weapon of Real Estate Agents
Introduction The real estate market is a competitive space and agents have to find new ways to set themselves apart from their peers. The use of technology is one way they can do this, but even with great tools like CRMs and MLS access, there are still gaps that need to be filled. This article will explore one such gap: connection calls. Why Connection Calls Work Connection calls are a great way to reach out to a buyer or seller, and they're also an easy way to build trust and rapport with clients. When done right, connection calls can help you stand out among other real estate agents in the market while helping you stay connected with your clients! The best part? Connection calls can be used to get leads, so even if you don't have any current listings at all yet (or ever), this strategy will still work for you! 6 Tips for Cold Calling Effectively as a Real Estate Agent Don't just read from a script. Make sure that what you're saying sounds natural and genuine by practicing beforehand in front of a mirror or even just talking into an empty room. Be prepared. Know your client's name, the property address and its key details. Be confident. The call is not an interrogation or a test; it’s an opportunity to show that you care about the client’s needs and goals. Be friendly. Remember that they are people who have chosen you as their agent because they like and trust you, so be sure to use those feelings in your conversation with them. Be professional. Make sure to ask permission before beginning any work on their behalf (i.e., asking for their sign-off on documents). Be knowledgeable. Be in the know about current market trends and any other relevant information that would be helpful to share with your client. And most importantly, be positive! They will appreciate your enthusiasm and hard work. 3 Mistakes to Avoid When Cold Calling for Real Estate Cold calling can be an effective way to connect with potential clients, but it's not always easy. In fact, it's one of the most difficult things you'll ever do as a real estate agent. And if you don't prepare for cold calls ahead of time, you're likely to make mistakes that could cost you the sale or lead to wasted time and energy—and even lost business. Here are three common mistakes that agents make when doing cold calling: Mistake #1: Not Preparing a Script. The first mistake many agents make is not having a script. A script, or outline of what you're going to say and how you're going to say it, can be the difference between success and failure. It should contain: Your name The name of the person you are calling Your objective for calling (i.e., if it's a prospecting call) A brief overview of who you are (if this is the first time they've heard from you) An offer to meet with them at their convenience Mistake #2: Not Being Specific. The second mistake is not being specific. Being specific means that you: Offer something very specific to the person you are calling, Target your offer to a specific geographic area and/or type of home (for example, “I’m calling on behalf of a client who is looking for homes in this area”), and Tell them what they should do next. Mistake #3: Not Having a Post-Call Plan. You'll have a much better chance of getting your prospect to say yes if you have a plan in place. If they say no, what are you going to do? How will you follow up with them? If they say yes, how will you move forward? Will it be an appointment or a phone call for the next available time slot? 8 Ways to Avoid Blowing Your Warm Leads In real estate, the most important part of successful sales is making the first contact with a prospective buyer. This can be achieved through direct marketing, but many Realtors still rely on cold calling to generate leads for their clients. While it's easy to use this method to build up your pipeline and get more listings, it can also be a waste of time if you don't do it right. Here are some tips for how not to blow your warm leads: #1: Don't call on the same day. You should never call on the same day. If you are planning to contact a prospective buyer, call at different times of the day and leave a message. Then, make another attempt to reach them later in the week or on a different day. If they don't answer, leave another message and try again. Once you have left a message, wait for 24 hours before calling again -- this will give them time to process what you have said and decide whether or not they would like to discuss selling their home with you further. #2: Don't just call once. As you know, there is no such thing as a closed sale. Your clients are always open to changing their minds, or even better, they haven't yet made up their minds at all. So don't just call once and then forget about it. Call back in a few days to see how they're doing and if they have any questions about your services. That way, if something comes up that requires your help during the time between calls—say, an appraisal of the property goes wrong or there's flooding damage from sewer backup—you'll be able to provide assistance immediately rather than having another prospect tell you "no" before he or she even knows what kind of service you offer! #3: If you leave a voicemail, make it personal. If you leave a voicemail, make it personal. Use the name of the person you are calling. Ask them to call you back. Say why you are calling and how they can help solve your problem (or simply ask if they have time for a quick chat). Give them your phone number so that they know who is calling them (and have an easy way to reach back). Say when you will call again, and make sure to follow through with this promise! #4: Call during normal business hours. Call during normal business hours. Make sure you call at a time when people are available to answer the phone. If you can, try to call between 9 AM and 7 PM Monday through Friday, as this is when most businesses are open. Even if the person answers their phone, they may not be able to talk long because they're in a meeting or running an errand. If they don't answer right away—or if they're too busy even after several rings—leave them a voicemail message that's professional but personal at the same time: "Hi there! This is [your name] from Token Realty. I was trying to reach [person’s name] but couldn't get through on her line." Make sure you leave your contact information so she knows how to reach back! #5: If they don't answer, keep trying. If you’re wondering what to do with voicemail, feel free to leave one. If you were going to immediately call back, then there would be no point in leaving a message. However, it's still important not to leave too many messages or try again too soon. Don't call them more than three times in the same day because that starts looking desperate and if they are interested in selling their property, they may not want someone who sounds desperate as their real estate agent. If you haven't heard from the lead by then, wait at least 24 hours before calling again, and be sure to try again different time during the day. #6: Prepare a script that is customized to the situation and their needs. You want to be sure that you are tailoring your script to the needs of each individual. This can mean multiple scripts if you have different goals for each person. You should be able to explain why they need your help, how it will make their life easier, and why they should choose you over another agent. A good way to do this is by starting with a summary of the house they are looking at buying or selling and asking them what questions they have about it. Many times people do not even know exactly what questions they have until you ask! The key here is being able to listen very closely so that when someone tells you something like “there are tons of luxury upgrades in the home” or “I am looking to eventually move to the chain of lakes” then boom – write down those two items on your list! It’s important to remember that you are speaking with a human being and not just another lead. Your script should include a greeting like “Good Morning/Afternoon Ms. Smith, this is Steven from Token Realty” and then follow up with your introduction of yourself (most likely). You can also include any relevant information about yourself or what makes you unique from other agents in the area. If you are working on new construction or have experience with building homes, be sure to talk about that! If you have sold homes in their neighborhood before, let them know that you’re familiar with their area. This shows them that you are not just another agent and will help to start building trust. #7: Don't get discouraged. You are not alone. If you're like most realtors, you probably feel like a failure when working at cold calling. But don't let that discourage you! It's perfectly normal to not be good at it right away and everyone struggles in the beginning. The best thing that we can tell you is that if you keep going, even if it takes six months or longer, things will get easier, and eventually this will become second nature and something that comes naturally to you. Think of your first time driving - did it take one try? Did it take three years? Of course not! The same goes for cold calling; practice makes perfect! #8: Persistence pays off! At some point, you will have to call your leads and ask them to see their home. A lot of people don't like this part of being a realtor. They think it's too pushy or aggressive, but they're wrong! You should be persistent with your leads if you want to get sales in the long term. You can't afford to be shy about calling people back—these are people who have agreed to see their homes so that you can help them sell them! Don't waste this opportunity! It takes time for a relationship between Realtor® and client to build up, but it's worth it in the end because the more experience you have with a client, the more valuable insight into their needs will become apparent and you'll be able to offer more personalized service. How to Find Buyers or Sellers with Connection Calls First, you need to get to know your audience. Reach out to your past clients, buyers and sellers. Reach out to friends and family. You may want to expand this list by reaching out through social media contacts, LinkedIn contacts, email contacts, or blog readers who might have an interest in buying or selling a home. The best way to find potential leads is by networking with other real estate agents who are already working in the area where you would like your business to grow. Another great way for real estate agents with no listings is outreach through sphere-of-influence marketing strategies that include reaching out: To people whom you may have met at conferences To people whom you have met through networking events People looking for homes (including those currently renting) because they’re planning on moving soon and need one now! This could be done through FB Groups postings near their current location as well as any local newspapers within reachable distance from where they live now or want to move in order not only to save money but also to find something better suited to their needs right away without having to spend too much time looking online or driving around aimlessly trying to find what works best by reaching out to these people, real estate agents can build a strong network of leads quickly. Leads that are very interested in buying or selling homes and have already shown some level of interest by coming into contact with one another through your networking efforts could become future clients who need services such as property management, mortgage advice/help financing their purchase, or just general real estate related questions. Conclusion In closing, I’d like to reiterate that it is important for agents to use a call-tracking tool and set up their calls properly. By doing this, they can not only see who is calling them but also be able to find out what happened during those calls. This will allow them to better track what needs improvement in their business so that they can better serve their clients in the future.
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