Increase Your Real Estate Lead Generation With These Effective Tips
Introduction
Real estate marketing can be a daunting task for any realtor, especially if you're not as familiar with the industry and have not had much experience with it. However, this does not mean you cannot use creativity to enhance your lead generation strategies. With the right tools and advice from our team leads at Token Realty, who are familiar with real estate marketing campaigns, this process becomes much simpler than you think.
In this article, we will explore some different ways in which you can increase your lead generation rate and attract more clients:
Build a referral network or sphere of influence.
By building a network of referrals, you can generate more leads than you could ever imagine. Your sphere of influence can help you build your referral network by suggesting prospective clients and friends.
If you have been in the real estate business for a while, it is time to use your past customers as a source of new clients. You should never forget about them because they are already familiar with your work and what kind of service they can expect from you.
Leverage targeted mobile optimized landing pages.
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Home valuation. A home valuation landing page should give potential buyers the ability to easily and quickly request a free, no-obligation estimate of their property's value. This will help you collect information on visitors while they're in the buying mindset and before they're even thinking about contacting you.
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Neighborhood guide. If you’re selling houses in a neighborhood-specific area, provide a digital neighborhood guide that offers buyer insights into your community and its amenities—such as playgrounds for kids or nearby parks and recreation centers.
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First-time home buyers' guide or ebook. Any homebuyer considering purchasing his/her first house will be interested in reading an ebook on tips for buying a new home from start to finish...and maybe even beyond that! The good news is there are already plenty of good ones out there, so all you have to do is pick one that fits best with your target audience's interests and needs based on their questions during your conversations. I would suggest using this as a starting point and having the ebook redesigned and rewritten to match you and your brokerage's branding. You can find qualified help for this task on sites like upwork.com
Build a real estate website that converts.
As a real estate agent, you have a lot of competition. It's hard to stand out from the crowd and get people interested in your services. A strong website is one of the best ways to do just that. Token Realty realtors have the advantage of launching your website for just $30 a month built on top of the Chime.me CRM.
An effective website can help you generate leads by providing information on your business and upcoming events, along with contact details so potential clients can reach out to you if necessary. Here are some steps for building an effective site:
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Build using responsive design. This means that it will look good no matter what device someone uses (tablet, smartphone, or desktop computer). If someone is viewing your site on their mobile phone or tablet device, they should be able to navigate around easily without getting frustrated with small buttons or links that require too much scrolling up and down with their finger/thumb/whatever they use when browsing websites on those devices!
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Add video content wherever possible — even if it's just testimonials from satisfied customers talking about how great working with you was for them! People love watching videos; not only do they provide useful information, but also show off all those wonderful images of houses we're dying to own someday :)
Take advantage of social media - when you post something on Facebook or Twitter, it can be seen by millions of potential clients who never would have known about your business otherwise! If they like what they see and decide to follow your page, then you've got an entirely new audience for future campaigns.
Utilize remarketing and retargeting.
Remarketing and retargeting are powerful online marketing tools that allow you to connect with prospects who have visited your website but didn’t convert. Remarketing allows you to advertise to people who have previously visited your site; this is known as “remarketing.” However, remarketing only works if those visitors return to your site after seeing the ads – which is why many marketers mix retargeting into their campaign strategy. Retargeting is an advertising tactic where businesses use cookies or other tracking technologies to show ads for their products on different websites across the Internet (including search engines) based on prior user activity and interests.
Diversify your lead sources.
Don't put all your eggs in one basket. By diversifying your lead sources, you can better reach a wider audience and maximize the number of leads you can generate.
For example, if you only rely on one or two unique lead sources like paid advertising or referrals from existing clients, it will be hard for you to grow your business when those channels aren’t performing as well anymore. You should try other unique ways of generating leads such as SEO and organic search (Google), magazine advertising, outdoor advertising like billboards or bus stops, and local community events where people are likely to gather together to find out more about what your company has been up to lately.
Use paid media, such as Google ads or Facebook ads.
You can use paid media, such as Google or Facebook ads to drive traffic to your website. These platforms allow you to target specific demographics and locations with the help of a few different tools:
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Interests – You can target people interested in certain things by using keywords related to those interests. For example, if someone searches for a “real estate agent” on Google, you might decide to target them with an ad that says, “Looking for a real estate agent? We help homeowners sell their homes faster than anyone else! Call us today!”
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Devices – You can also tailor your ads based on what kind of device is being used. If your audience is primarily smartphone users, it's probably best to keep your ads mobile-friendly (or even just run mobile-only campaigns).
- Behaviors – You can also target people based on their behaviors, such as whether or not they've visited your website before. This is helpful because it means that you're only targeting those who already have an interest in what you're selling
- Websites – You can also target specific websites. For example, if you know that most of your audience visits Reddit or Facebook more than other sites, then it's probably best to focus on these platforms rather than trying to spread your message across all social media channels.
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Some campaign targeting ideas we like to use at Token Realty
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Age
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Gender
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Location (zip code) or GeoFencing
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Interests (cooking, playing golf, fishing, etc.)
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Send direct mail campaigns to local lists.
Sending direct mail campaigns to local lists can be the most cost-effective way of generating leads. However, you must use a reputable list broker, vendor, or management company to ensure that you send your mail pieces to the right people.
These businesses have access to various databases with information about homeowners and renters in your area. You can use this information to build a targeted list of potential customers that fit your budget and marketing strategy for each campaign.
Use your client testimonials to create trust and social proof.
Testimonials are one of the most powerful tools in your Real Estate Lead Generation arsenal. Not only do they show prospective clients that you’ve done good work for other people, but they also help them connect to you as a person and make them feel more comfortable doing business with you.
If you have worked hard to earn positive reviews from happy clients, then feature them on your website, social media profiles, and in any marketing materials that you create. The more often people see good reviews from others, the more likely they will be to believe what you say about yourself.
The best place to feature your testimonials is on the homepage of your website or landing page because this will allow visitors who are reading about you or looking at a particular service or product they might be interested in purchasing to see how many happy clients you have helped and what their experience was like working with you. If possible, I would also recommend Token Realty agents include a call to action asking for reviews as a part of our Smart Plans in the Token Realty CRM so that happy clients can leave feedback directly on the site if they choose not to submit it via email or text.
Deliver high-value content.
Your audience will want you to teach them something, so deliver high-value content. This can be done in several ways:
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Create workshops. Workshops are great because they allow you to interact with your audience and answer their questions. You can use the knowledge that the group provides as input for future courses or current materials.
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Speak at seminars. You don’t have to speak at every event, but being a speaker will increase your credibility in the industry and make it easier for people to connect with you later if they need an agent like you!
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Present on webinars (or online live events) via video link if possible because this allows people who can't attend in-person access while also ensuring everyone gets all of the information presented clearly without miscommunications occurring due to differences between those listening vs. those speaking out loud (for example). If not feasible, then don't worry about this step! Just focus on delivering high-value content through any other medium available.
You should use all the above methods to generate more leads for your real estate business.
While each lead generation method has its merits, it is important to realize that you can’t rely on a single technique. You need to use all the above methods to generate more leads for your real estate business.
Conclusion
It’s easy to get overwhelmed by the amount of information about real estate lead generation. While some of this information is great, it can also be overwhelming for those who are just starting or who have limited experience with generating leads. These tips will help you progress towards your goals immediately, so get started today!
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